2-1-1 Connecticut Will Utilize Express Text Utilty to Automate Referrals to Food Resources

AIRS conference, 2014, Atlanta GA.  When CT 2-1-1 suggested a triage for food banks or soup kitchens, we said, absolutely!  When do you want to start? 

We had no idea that this would actually result in product development! What a pleasant surprise! I was also happy to hear that it could be designed in a way that does not require a call specialist to respond to texts. We look forward to testing this out and learning from this experience. It has great potential!”
— Tanya Barrett, 2-1-1 Connecticut

Since then, we've been hard at work building a fully automated triage that mirrors the experience of live help!  How does that work?  Simple!  Connecticut residents can text "211food" to 898211 and the automated triage will immediately query them for their zip code. Then, based on their response, the Smart Triage will send the most appropriate and closest referrals to their phone.  Each encounter is fully documented and archived in the system and it looks just like an I&R encounter! In fact, the end user may never know the difference. 

The Perfect Solution for High Contact Issues

We feel this tool will be particularly useful with high contact issues.  For many 2-1-1s, there are certain issues that make up the majority of the calls they receive over the year.  For example, in a recent conversation with a 2-1-1 in Ohio, I found that 80 percent of all calls were related to one of two issues:  food or energy assistance!  And the very same referrals are being distributed over and over again.  So, wouldn't it make sense to automate some of these encounters?  We think yes!  With Express Text Utility we know we can help lift some of the burden off the phones freeing specialists to focus on more demanding encounters.

Of course not all contacts can be managed with an automated triage. Some of our earliest data comes from crisis hotlines and these agencies would never consider providing an automated referral to an individual who may be contemplating self-harm or suicide.  This type of encounter will always need human contact, whether it's a live voice call, or a live text session with a counselor, crisis support and the issues that lead up to emotional crisis will always necessitate live communication.

However, 2-1-1 contact centers respond to every different kind of need, pretty much anyone seeking social services would benefit from contacting 2-1-1 at some point during their help-seeking process. When the same information is being transmitted at at a high frequency there's a tremendous need for additional support.  Express Text Utility has a major role to play in high-frequency, low-level encounters, such as referrals to food banks, energy assistance, tax preparation programs, and childcare to name just a few. 

You may be asking the question, what if someone uses Text OnDemand and for some reason they don't get their needs met?  That's the beauty of PreventionPays Text! Anyone at any time can request help from a specialist.  In fact, our clients and their constituents have always taken comfort in knowing (with PreventionPays Text) live help is always just one click or one text away! 

We Have Texting! Now What?

Perhaps the biggest issue our clients face today is awareness. They have texting but their community doesn't know it yet.  And what makes this particularly frustrating is, we all know texting is the most common communication channel for Americans under 55, more than voice calls and email. So, how do we reach them? How do we build up our web presence so that members of our community know that we can receive text messages from them?

The call to action should be on every page of your website. Place it in the footer, header, or anywhere that is prominent and highly visible and viewable on EVERY page. The call to action has two parts, the keyword and the short code.  For example, text HALLOWEEN to 898211 where "Halloween" is the keyword and 898211, the short code.  The keyword can have quotations or not - it doesn't really matter. The best method is all uppercase, no quotations. You can also highlight the keyword and short code as follows:

Text HALLOWEEN to 898211

Text HALLOWEEN to 898211

Using different colors for keyword and short code is very effective as well.

In 2-1-1 I&R the call to action is always the same:  "Text your zip code to 898211" "Text your 5 digit zip code to 898211"

Any of these methods/combinations are equally effective.  You can also provide an example...

"Text your zip code to 898211" (As a W. Ventura resident, I would text "93001" to 898211)

In the 2-1-1 I&R example, the end user's personal zip code is the keyword and 898211, the short code.

CTIA requires that you post (on your landing page, or the first page people visit on your website) the following notice:

Standard msg&data rates may apply. Text STOP to opt-out. For end user privacy and terms and conditions of texting with 898211, go to:  http://www.preventionpaystext.com/policies/

For websites, this only needs to be posted once.  However, if you put it in your footer, it will appear on every page, and this too is a good solution as it ensures your website will never be flagged for being non-compliant.  End user privacy is the single most important component of texting with the public.  If you have any questions about this requirement, please contact us!

You may also consider posting your call to action on blogs, newsletters, brochures, business cards, tweets, FB, or any other social media tools/platforms you use to alert your community about your services. 

A good rule of thumb: for every mention of your phone number, there should be an equal number of calls to action for your text service.  Remember your audience is there and they want to text you. They just aren't aware yet that they can text you.

Here are some examples of effective marketing by 2-1-1 Info in Oregon!  Also check out their website at: http://211info.org/about-211info

2-1-1 Info in Oregon developed this GIF which they use and reuse on blog posts, tweets, their website, pretty much anywhere. We like this because it actually shows the end user where to put the keyword and short code.  While most people know th…

2-1-1 Info in Oregon developed this GIF which they use and reuse on blog posts, tweets, their website, pretty much anywhere. We like this because it actually shows the end user where to put the keyword and short code.  While most people know these steps now, it never hurts to remind them! And this is a very effective tool for doing exactly that!  I believe they have a generic version of this as well. If you ask nicely, I'm sure they will let you use it!  Contact: Curtis: curtis.waterbury@211info.org

Three Text Alert Programs, No Opt-outs

Programs in three states have deployed alert projects that focus messaging on very specific issues and/or segments of the population.  During last year's Super Storms, Wisconsin and Oregon created text alerts for shelters:  when they open, how many beds are available, and where to go for assistance in finding an emergency shelter when all standard shelters are overpopulated. Time-sensitive messages that help groups of individuals in precise ways have done tremendously well.  Both projects remain live and will ramp back up as we move towards a new season of storms that experts are already predicting will be bigger than last year.  While these programs occurred 2,000 miles apart in two different states, they share one extremely important statistic - not a person cancelled the messages. In mobile communication terminology, no one "opted out". 

This is great news for any agency looking to capitalize on the sms boom. 2-1-1s exploring partnerships with the state or other health agencies can provide assurances about reach as well as efficacy.  This data clearly demonstrates that group messaging can be just as meaningful to the end user as getting a live one-on-one message from a contact center specialist. We are seeing similar results with other issues. For instance, this past summer the state of Idaho launched a summer lunch program where individuals text a keyword to opt-in for the closest meal.  They are auto-queried for their zip code and then the system sends out the closest meals that are open and available for lunch (some resources offer breakfast and supper too!).  And after the first few months, this project has also enjoyed a zero percent opt-out rate! 

A Florida 2-1-1 is providing a tax assistance program that helps educate citizens about free tax help and how they can maximize their return and avoid falling victim to tax scams and advance return programs that unfairly target the poor.  Additionally, they have partnered with state universities and colleges to help educate high school juniors and seniors about the critical life-choice of "going2college". The program sends tailored content to subscribers that helps them meet application deadlines to their chosen institution as well as FAFSA, the two most critical pieces in the process.  Again, two programs that focus on very specific populations and provide alerts that are highly tailored to each group's unique needs.

Other 2-1-1s have implemented fire alerts within moments of a statewide disaster designation. A California 2-1-1 provides incoming college students with time-sensitive education about the issues of alcohol and campus violence. Texts with facts, tips and resources are sent on the weekends just as students are keying up for a big night of partying. 

These agencies have also shared their protocols with each other in an effort to improve response during disasters and create best practice. Text offers new ways to educate communities about services offered by 2-1-1 and make them lifelong advocates and users of your services. Getting tips about going2college can lead to tips about finding a job, which may lead to an I&R encounter on how to find local public transportation which leads to alerts about parenting and so on and so forth. 

At its core, 2-1-1 is about people helping people.  And 898211 is helping 2-1-1s open their door to a new generation of help-seekers.  At our core, we are about helping nonprofits increase their value to their communities by empowering and enriching the lives of individuals and their families. Text offers many exciting, new ways to make that possible.  

There are many new projects coming online over the next several months! We plan to share about them and the profound impact they will undoubtedly have on their communities.

Need an a text service you can count on? Contact us today!

Or text MYTEXT to 898211 and see how secure, enterprise texting is changing how health and human services engage the public!

New Features Help Alleviate Stress on Phones

We are doing some exciting things with text!
 
In addition to live I&R support and health education message tracks that help cultivate new community partnerships, we're helping agencies (providing live help to their community) tackle high contact issues with fully automated mobile triages that query end users for information on where they are texting from and then sends referrals based on those responses.  And these tasks are fully automated! The system keeps track of every encounter and this can be done with any number of issues.  We're also helping 2-1-1s convert calls that are on hold to live text traffic! And that text traffic can be presorted based on high frequency issues and with mobile triage, those instances will be recorded and archived so every encounter is counted and archived in your private database.

We're growing and we're adding capacity!

Very soon we will deploy new ad-hoc messaging tools that will enable service providers and health information innovators to create subgroups based on information gathered over time during live text encounters. So, your message tracks evolve with your priority population as their health needs evolve.  Our text platform empowers health services with the ability to move seamlessly between live one-on-one text encounters and sms education alerts. From texting with one to texting with many in one click!

Contact us for a demo!

Mobile Carriers Crack Down on Spam Texting

As texting grows in health and human services there is a greater level of scrutiny on the manner in which texting platforms function.  Our clients have always taken comfort in knowing we developed our system specifically for the work they do.  PreventionPays Text uses Enterprise Short Code Technology, the gold standard in the texing industry.  In fact, short codes obtained through Neustar are the only method of texting used by HHS, CDC, HRSA, mHealth Alliance, Healthcare.gov and many others because of the rigorous provisioning process they must go through in order to operate on each mobile carrier gateway. Short codes support automated optin/out and must comply with all FCC anti-spamming rules and regulations which are closely monitored by CTIA and the mobile carriers.  During the provisioning process, message tracking capacity is initiated.

PreventionPays Text will be highlighted at APHA 2014 and the National WIC Association Technology conferences in the fall as "best practice" for two-way conversational texting and outgoing, group messaging for education and improved health outcomes. In addition to supporting text line services for hotlines/helplines, PreventionPays Text is now widely used by WIC agencies, 2-1-1 Contact Centers, Medicare agencies as well as numerous state and regional health departments, universities and research institutions. 

Carriers Have Banned A2P (Application to Person) Use of Long Codes

The Mobile carriers (AT&T, Verizon Wireless, T-Mobile) have banned Application to Person (A2P) use of Long Codes because the numbers are not provisioned to automate the opt-in/opt-out and are not registered with CTIA.org to provide services to people originating from applications.  Penalties range from carrier-wide blocking to severe fines, up to $1,000 per instance.  Additionally both the aggregator and the application providers (managing the A2P long code) may be named in a lawsuit.  Our aggregator mBlox (the largest sms aggregator in the world) does not offer long codes because "the risk is just too high. Financial institutions and health services recognize the risks and we want to make sure our focus is where those industries want to be... and that's short codes." (Mary D'Allesandro, Head of Account Management, mBlox)

Long numbers for A2P messaging is not supported by the carriers and they go to great lengths to detect it and block it as spam. That’s why you see all of these special “rules” that application providers use to try and avoid being detected and having their number shut off or their bind cancelled. The risk is generally not worth it, which is why we (mBlox) have decided not to offer longcodes.
— mBlox, Largest Aggregator, Worldwide

PreventionPays Text is the only service of its kind in the industry that is built according to HIPAA, CTIA and FCC security guidelines since 2006. New anti-spamming laws now regulate the SMS industry with severe penalties for operating outside the specified guidelines.

Short codes are the only numbers that automate the opt-in/opt-out and this is by design - they are provisioned to do so by the mobile carriers during setup. Before they can begin to send and receive messages they must first pass these tests completed by each carrier.

If you are unsure about the vendor or services you can ask the question, is you company registered with CTIA.org Compliance? If the answer is "no" then they are providing services using numbers that are out of compliance making them subject to the above mentioned penalties.

EMS is in frequent communication with the CTIA Compliance team to ensure our short codes are meeting mobile industry communication guidelines which include how the number functions as well as how the number is being presented on the Internet and in printed materials.

You can read about these guidelines by going here:  Common Short Code Best Practices

Key Facts:

  • Mobile carriers have banned the use of long codes for Application to Person (A2P) texting
  • Do not support fully automated opt-in/opt-out
  • Long codes are not able to support handset delivery receipts (zero message tracking)
  • Carrier-wide blocking that occurs at any time without warning
  • Throughput restrictions (8 messages per minute) If a long code exceeds 8 per minute it will be blocked by carriers without warning.
  • Unable to support end user privacy and are deemed non-compliant with FCC and CTIA
  • Recycled numbers, origin unknown
  • Operate Outside Industry Regulations

The FCC Anti-Spam Act states that it is the public's right to request texts and then cancel them at any time and this should occur in a fully-automated way.

Long codes are not provisioned to support end user privacy. If you text STOP to a long code, you won't get any message back.  In fact, you'll always wind up getting more spam messages than before because they now know there's a live person at the other end. And most often, the next time you're spammed, it will be from an entirely different long code. The companies that are leasing long codes are re-selling the phone numbers that interact with their long codes. The worst part is, it's entirely unbeknownst to their clients that are leasing the long codes and the owners of the mobile phones that interact with them.  So next time you get a text from your dentist and it's from a 10-digit number, DO NOT send a message back (unless you want to get spammed) and alert your dentist about long code spamming. He'll thank you for it.

It's also important to note that carrier blocking can occur on a long code before your program started using it. All digital numbers are recycled.  So, you have no way of knowing how it was used before you started using it.

We've all received unsolicited texts from numbers we don't recognize and they're always from 10 digit numbers. Spammers don't use short codes (5 or 6 digit numbers) because they are provisioned and operate in a regulated industry that protects end user privacy. These rules and end user privacy make short code texting a secure, safe and enduring environment.  

The entities that govern short code texting are: Mobile Carriers, CTIA, Common Short Code Administration

HHS provides texting recommendations to public health agencies. Every example they reference uses Short Code technology SEE: http://www.hhs.gov/open/initiatives/mhealth/recommendations.html
Also check out King County Public Health at:  http://www.nwcphp.org/docs/sms-toolkit/overview/glossary.htm
King County Public Health has published several papers on texting in public health. And they make recommendations about how to build a program.  None of their literature mentions using long codes. It's always about short codes because they're secure and protect end user privacy. 

Big News! PreventionPays Text will be highlighted at AIRS 2015 during the 2-1-1 General Assembly! Whether you're a 2-1-1 or other I&R, there will be something for everyone! 

 

PreventionPays Text Strictly Adheres to FCC and CTIA Anti-Spamming Rules and Regulations

PreventionPays Text Strictly Adheres to FCC and CTIA Anti-Spamming Rules and Regulations